BR Publisher Expanding Scene, Glossy Entertainment Publication
BIC Magazine —America’s largest multi-industry energy magazine — and BIC Media Solutions (BMS) have joined forces with Scene Magazine — Louisiana’s entertainment magazine — in an effort to expand its presence in Louisiana for BIC Alliance and its 350 plus marketing partners, according to Baton Rouge publisher Earl Heard.
Scene Magazine is an all glossy, full-color magazine that is published six times a year and, like BIC Magazine, has a niche that enables them to provide articles and interviews that other Louisiana business, lifestyle and entertainment magazines have trouble getting. It is also the inflight magazine for the red eye from Los Angeles to New Orleans. (Scene Magazine is available on-line at www.scenelouisiana.com. )
Heard said, “In addition to being media partners with Scene Magazine, we will also be acting as media advisors and helping them with editorial ideas, distribution and sales. Just as we grew BIC Magazine to become America’s most popular and most read multi-industry energy magazine we expect Scene Magazine to become Louisiana’s premier entertainment magazine for film, music and fashion.”